Investigative journalist turned product designer. A decade of enterprise software for Apple, Siemens Gamesa, VW Group, and Terabase Energy.

I started in journalism. Asked questions for a living, then wrote about what I found. Moved into copywriting — same instinct, different medium. Then I got curious about the products I was writing for and started learning to design them. That was ten years ago. Never looked back, occasionally look sideways.

Most of those ten years have been spent embedded in product teams through Serbia's top software consultancies — Feature Works, P3 Group, HTEC Group — doing senior IC and design lead work for enterprise clients including Apple, Siemens Gamesa, and Volkswagen Group. Complex, long-running engagements. Systems with real stakes.

The journalism career is mostly useful now for knowing which questions to ask before touching Figma. Also still makes music — guitar and voice, Father John Misty and Nick Cave territory. Same principle applies: cut everything that doesn't need to be there.